SHOWS & CONFERENCES FOR WELLA PROFESSIONALS

Wella

CHALLENGE: As innovation and market leaders in professional hair dying, Benefits, News, and USP has new products and campaigns that must be dazzlingly and eye-catchingly staged. At the same time, internal company operating figures and targets must be communicated, visually prepared, and incorporated into the multi-day schedule. Added to that: The percentage of participants attending the hybrid version of the event grew from 0% formerly to 75% today, and even 100% in the future.

APPROACH: A finely-tuned, mixture of infotainment spread across several days featuring various scenario and workshop methods, as well as elaborate shows with international industry stars and leisure elements show the highlights of the fiscal year, followed directly by a VIP event for customers and partners. Ensuring that every premium event is as interactive and rich with dialog as possible is central.

RESULTS: The event series inspires: Strong motivation, special enthusiasm for the innovative power of one’s own company, passion, and 1a participation and interaction quotas. All of this ensures the perfect start to the new fiscal year and ultimately yields high sales numbers coupled with strong customer loyalty.