LEADERSHIP-CONFERENCE

E.ON

CHALLENGE: Members of the uppermost echelon of power company E.ON, who rarely meet, must learn essential information and take a position over the course of a very busy program addressing issues such as the future, the situation of power as a “brand”, and developments in society as a whole. At the same time, new strategies must be formed and collaboration between companies must be fostered. How can this be achieved in record time?

APPROACH: In the TV studio of Günter Jauch and on an enormous campus, an omnichannel event concept is implemented for which participants from the media, business, and politics engage in discussions, but are also inspired by activists and startups and invited to engage in a dialog. Innovative scenario methods complete the format with changing workshop rounds. Start-ups from the realm of power, sustainability, and climate introduce themselves by way of a pitch given at a specially installed and staged conference and provide impetuses for the future of the company.

RESULTS: The event series has a lasting impact on company and leadership culture, contributes to process optimization and collaboration, and establishes significant parameters that will play a central role in the future of the company beyond the event.