INTERNATIONAL MAJOR EVENTS FOR VORWERK

Vorwerk

CHALLENGE: Vorwerk International wants to honor particularly deserving employees. For the first time in the company’s history, a global event of superlatives is to be created that unites all nations and represents a milestone in terms of appreciation culture and quality of experience. But the journey begins much earlier: a separate brand must be developed and established throughout the Group and worldwide.

APPROACH: As a full-service event partner, B+D Events is creating the entire corporate event design for the new global format. The first two events with 1,500-2,000 participants will take place in London and Lisbon. Concept, implementation, management of all international partners, program, honors and all details: B+D takes care of everything from A-Z as general contractor. The format: 3 days each, participants from up to 20 nations, an international program with stunning highlights and meticulous attention to detail. Surprise acts such as Robbie Williams and Eros Ramazzotti make these huge events unforgettable.

RESULTS: The participants immerse themselves in the newly designed worlds and are completely thrilled. The new event brand revitalizes the Group-wide sales competition, consolidates Vorwerk as an employer brand and participation in this new event format becomes a highly sought-after attraction throughout the Group after just two initial events.