INTERNATIONAL LEADERSHIP CONFERENCE FOR LOCTITE

Henkel

CHALLENGE: For the first time in many years, the international top leadership team characterized by the great heterogeneity of the local markets they represent meets for the first time. How should workshops, staging, conditions, and content be designed to effectively engage all colleagues from over 10 countries and cultures and make best use of the precious time spent together?

APPROACH: By creating unique experiences with relevance across cultural boundaries. Incorporation of barrier-free workshop and scenario methods. Establishment of individual modular systems and focus on elements that incorporate dialog throughout the event in a unique setting. Creation of special group moments and symbolic acts. Live overnight cut films as a surprise moment.

RESULTS: The new slogan and newly created channels for exchange are actively engaged with in the company. Mechanisms launched during the event take root and start to bear fruit. A sustainable foundation is laid for new international collaboration. These and other aspects continue to develop over the coming months through well-coordinated post-event communication.