HYBRID CUSTOMER AND BROKER ROADSHOW FOR DSL BANK

DSL Bank

CHALLENGE: Actual skilled broker and customer roadshows for the affiliate companies of the Deutsche Bank, during which experts encourage participants to engage in dialog, must be rethought and implemented in hybrid form. All the same, participants still have to be reached, their interest aroused, and their attention held by the content on the screen. An unusual experiment: would a trained in-person roadshow work as a purely digital event?

APPROACH: A proprietary TV studio, exciting participation and interaction tools, live streaming: these are the components of the concept, which was designed to be like a deluxe talk show. Participants are empowered to participate in the selection of individual details and questions (e.g. via SMS) – making it a true part of a hybrid event.

RESULTS: Nearly devoid of no-shows, the feared disaffection from the new digital format is nowhere to be found. On the contrary: by skillfully interweaving live streaming with live and prerecorded content, the new talks and formats may even seem more lively and possess greater staying power than previous roadshows.