CORPORATE PODCAST

Wella

CHALLENGE: Media usage among hairdressers in particular is also changing, along with the media landscape of society as a whole. As the number one partner for hairdressers, Wella aims to bring a podcast to life to communicate with, entertain, and inform hair stylists through channels they already use: in the digital realm. But: Corporate podcasts are risky, because they are often poorly designed and too one-sided.

APPROACH: High-end production, relevant content, a refined playbook, and a script with carefully designed cover art form the perfect combination for a successful podcast.

RESULTS: The program is a smashing success – the number of episodes originally planned is doubled. Hairdressers are greeted by exciting, relevant, and entertaining content. In the industry, the podcast is a staple on a stylist’s playlist. Wella is keeping up with the times and, as the leading producer, took ownership of the medium in its industry.